| You have a name, your web site
has a name - your business needs a name and we don't
mean just the name that you put on the bottom line
we really mean a name that is going to be associated
with all of your products or services that you offer.
Your real business name is going to be the logo that
associates your products and your customer service
with your business name. Your real business name
is your logo. Creating a logo that is going to set
you apart from the competition is going to make the
difference for your long term, successful business
ventures.
Here is an example of a successful logo:
Could you imagine seeing a pair of Nike shoes without
the swoosh? Would it really be the same? The
swoosh is the Nike logo which presents the quality
and the type of shoe performance that Nike is
most well known for. Along this same line, the
swoosh that you see on clothing, socks, pants,
hats and even sports equipment - they all relate
back to the same quality and performance that
Nike is known for. The swoosh is the real name
for the Nike business, without ever having to
mention the Nike name.
So, when you think about how many products and
services are associated with that swoosh - you
can better understand the need for association
of all products and services under one business
to have the same logo. The same logo on your products,
the letterhead, the business cards, the web site,
and everything else that your business owns should
present an idea of your business even if your business
name is not written out in words.
The important of a logo is a building effect for
your business. Think about this:
You can have ten businesses selling the same exact
item, but the one business that cares about the
customers, get the repeat customers. So, the ten
customers want to go back and buy that same item
again, but how do they 'tell' the difference of
the business that they want to deal with? Your
logo! Your logo is going to be set in their mind;
they associate your business, that product with
the logo, even if they don't remember your xyz
business name. Repeat customers build businesses.
Logos help repeat customers find your business.
A logo is going to set your business apart from
the others. Think about this:
Customers searching for the best price online
are going to remember something that they saw on
your website when they want to come back to it.
Are customers going to remember the name of your
business? Most likely not unless they write it
down, but many customers are going to associate
your logo with something that they wanted on your
site, and they will search until they find your
logo again. Logos are important in marketing because
using your logo in the ad, and then placing the
logo on your site, the potential customer is going
to remember what your ad said and they are more
likely to trust your site, and they will return
to your business more often!
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